How to Add and Verify Your Google Ads Conversion ID (Google Tag ID) on Your Poyenics Website

Setting up conversion tracking is essential for understanding the effectiveness of your Google Ads campaigns. In this guide, you’ll learn how to obtain your Google Ads Conversion ID (Google Tag ID), add it to your website using Poyenics, and verify that it’s been installed correctly. Follow these steps to ensure accurate tracking and get the most out of your advertising efforts.

How to Obtain your Google Ads Conversion ID (Google Tag ID)

One way to obtain the Google Ads Conversion ID (Google Tag ID) for your Google Ads account, is to try to create a new conversion. You can follow these steps:

1. Login to your Google Ads account from a Google Account that has admin privileges.
2. Once the Google Ads is open, go to Goals tab on the left side, then finder Summary under Conversions.
3. On the Summary page, find a button to create a new conversion action. Click on the button with text Create conversion action.
4. On the next window, select Conversions on a Website from the list. You can uncheck the Conversions from Phone Calls for now if it is checked. We are not actually creating a conversion action, but we are trying to locate your Google Ads Conversion ID (Google Tag ID).
5. After you checked the Conversions on a Website, you can see and Edit button right under the checkbox. Click on this Edit button.
6. Next a window appears that has the address of your website in the web page URL input field with the scan button.
7. If web page URL is empty, just add the home page of your website like https://domain.com/ and then click on the Scan button.
8. After the scan is complete, it shows you two options under Choose the data sources that will measure your website conversions.
9. The first option is Google tag. Click on the square checkbox next to the Google tag and then click on the Set up button.
10. After you click on the Setup button, a new window is shown with the title Set up a Google tag. This window shows you a script that you can add to your website in order to set up Google tag for your website.

The script looks like the following:

!-- Google tag (gtag.js) -- script async src="https://www.googletagmanager.com/gtag/js?id=AW-17374224048"/script script window.dataLayer = window.dataLayer []; function gtag(){dataLayer.push(arguments);} gtag(js, new Date()); gtag(config, AW-XXXXXXXXXXX); /script

If you look into the script, you can find and id that starts with AW- and then has up to 11 digits after that. This is your Google Ad Conversion ID or Google Tag ID.

Add your Google Ads Conversion Id (Google Tag ID) to your website in Poyenics

Once you have obtained the Google Ads Conversion Id (Google Tag ID) from your Google Ads account, you can follow these steps to add them to your website.

1. Login to Poyenics portal at https://portal.poyenics.com/.
2. Select the website you would like to add the Google Ads Conversion Id to it. You need to have admin access to this website. If you do not have admin access, you can request from the subscription owner for such an access.
3. Once you are logged in, on the left-hand side menu, click on Settings under Details & Settings.
4. Then select Web Analytics & Tracking from the list of settings.
5. Click on Edit and then Design buttons to have all settings related to Web Analytics and Tracking open.
6.  Find the tab named Google and then Google Ads Tab.
7. Under Google Ads tab, there is an input field with label Google Ads Conversion ID (Google Tag ID). Just add the id (AW-XXXXXXXXXXX) to this field.
8. Press Submit Changes button on the top right side of the form.
9. Congratulations! Once you submitted changes, please wait for a few seconds till all changes are propagated. Once it is done, the Google script with the Google Ads Conversion ID you just entered will be added to the HEAD section of all your website pages.

What is this AW-XXXXXXXXXXX ID

The ID is officially called the Google Ads Conversion ID or Google Tag ID. It acts as a unique identifier for your entire Google Ads account. Every conversion action you create within that account will use this same ID, but each action will have a unique conversion label to differentiate it from other actions.

How to verify the Google Ads Conversion ID has been properly installed to your website

It is easy to verify this. In the previous steps, under the Set up a Google tag window that you obtained the Google Ads Conversion ID for your account, you can find a button named Test Installation. Click on the Test Installation button and wait for a few seconds till test is complete. If the installation is ok, a message like Your Google tag was correctly detected on your website will appear. If you see this message, click on the Confirm button and your installation is complete.

The other way to verify this is a bit technical and requires familiarity with HTML. If you are familiar with HTML, you can open your website home page in a new browser tab. Then click on Ctrl + U to view the source of the website. Find two script tags at the end of the HEAD section of your website home page and check if the proper Google Ads Conversion ID has been added to the script on the gtag function. This method is fairly technical and we recommend using the previous method we mentioned, Test Installation button on Google Ads interface.

By following these steps, you have successfully obtained your Google Ads Conversion ID, integrated it with your Poyenics website and verified that everything is working correctly. Proper conversion tracking enables you to measure your campaign performance accurately and make data-driven decisions to improve your advertising results. If you encounter any issues or have further questions, consult Google Ads support or the Poyenics help center for additional assistance.